Mission

JollyGut is a fast-growing food scanning app in the UK. Two years ago I joined this innovative startup and got my hands on a high range of initiatives.

Our Marketing group was given a goal to introduce the brand new app into the UK market and turn it into the coolest food scanning app in the country.

‍Our mission was to inspire millions of people to build healthier eating patterns that fully comply with their personal factors.

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Results

Talking numbers...

• In less than 8 months after the initial launch, we've acquired over 100K users reaching over 20% month-to-month retention rate.
• Content posted by influencers whom I made agreements with resulted in over 1M of viewson TikTok (examples below) - videos 1 and 2.
• The articles I've written and the link leads I generated across multiple Social Media Channels resulted in thousands of views.
• As a Social Media Manager, I posted videos that generated over 2M views on TikTok - videos 1and 2.

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Process

Having joined a fast-paced startup environment I've got my hands on a range of different marketing, management and business growth initiatives.

As a Marketing and Growth Manager I was responsible for:

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• Social media content management - Facebook Instagram, Twitter, TikTok.
• Social media listening (Using Mention and Synthesio)
• Copywriting (EN) - links to EXAMPLES.
• Influencer marketing
• Customer success management
• Lead generation
• Community Marketing
• Sponsorship Management
• Sales Pitches

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