About

TransPerfect provides global business services, including translation and localization, multicultural marketing, website and software development, legal support services, and language and cultural training.

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Mission

• Research social media key opinion leaders in the field of medicine and specific fields - ophthalmology, gastroenterology - in Lithuanian and Estonian markets.
• Prepare a brief for the US pharmaceutical company that is aiming to enter these markets.

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Limitations

Based on the signed contract I cannot reveal information about this project in detail (name of the company and exact findings of the research).

However, below I will present the overall concept of this project.

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Results

Identified the most relevant KOLs (50 key opinion leaders) with influence in social media or blog/forums/news outlets talking about relevant medical topics in the Lithuanian and Estonian market.

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Tools

• Synthesio - AI-enabled consumer intelligence suite
• Manual Search

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