Writing SM PR
Writing SM PR
Writing SM PR
Writing SM PR
Writing SM PR
Writing SM PR
Western Union

As a Communication Specialist, I curated Western Union's employer brand in Lithuania through internal website content, social media management, employee-focused blogs, and ecological projects, while also leading initiatives to boost employee motivation and maintain brand identity.

Client

Western Union

Service

Writing SM PR

Category

Finances

Mission

  • Form and maintain a brand image of the company as a great place to work for young and ambitious professionals from Lithuania.
  • Maintain 'Western Union Lithuania' brand identity as the largest and most significant Western Union site across the globe.

Results

As a Communication Specialist I was responsible for:

  • Creating content for the inner company website (access is granted only to employees but I will add content examples below)
  • Creating content for the company's Social Media Channels - links to Instagram and Facebook.
  • Creating blog posts about the company's employees, achievements and processes
  • Lead a team of interns creating a Social Responsibility Project promoting Ecological solutions in the company
  • Initiate inner company projects that would boost employee's motivation
  • Initiate campaigns that would maintain and improve the company's brand identity in Lithuania
  • More samples.

[Other Works]